Beast boys to show off bodies in ads

Members of boy band Beast will have yet another opportunity to show off their toned bodies to fans, this time as representatives of the European fitness program bodyART. 

The fitness company said that Beast’s signature look fits perfectly with the way it hopes to promote its brand in Korea.

“To look slim yet toned is the ideal state of the body, and we believe that Beast members showcase the perfect bodies that result from our workouts,” a bodyART representative said.

The fitness program was developed in 1999 by Swiss gymnast and dancer Robert Steinbacher and is a combination of yoga, pilates, tai chi, basic dance and stretching. 

The workout, used by Beast on a recent world tour, promotes weight loss and gives definition to a person’s natural silhouette, according to the company.

The program has swept through Europe and entered the U.S. market in 2010. Korea is the first Asian nation targeted by the brand.